Having the ability to create or find quality content is a definite asset when developing a business online! Making useful information freely available to readers is a great way to earn trust and is therefore a highly effective sales and marketing strategy!
To get the most out of this strategy here are 3 components your content needs to have when using it for developing a business on the internet!
Whether it’s first hand experience or research, presenting something that delivers accurate information is ALWAYS a good start! By publishing anything containing erroneous information or is otherwise misleading only serves to discredit you and obviously will NOT earn trust with your readers! The truth is it’s much easier for these people to lose faith in you than it is to build an image of credibility with them!
The passion or inspiration you have for what you write tends to draw your readers deeper into what you composed! In many cases this is in fact how you get people to read what you wrote! Your enthusiasm is infectious and is easily detected and transferable to those who view the material you’ve written! The core of this particular sales and marketing strategy is to ‘connect’ with readers and in doing so build relationships as well! To better ‘connect’ with them you must first get readers to take the time and view what you’ve composed therefore the more passion you ‘project’ the greater the chance it will be read!
Good Topic Selection
‘Quality’ per say is in the eyes of the beholder and in this case it’s your readers! If what you composed is not a popular subject or of relevance to those who view it, your efforts are mostly in vain! As important as it is to be passionate about what you’re writing, do NOT assume your passion is shared by the general public! Objectivity must be used in selecting the topics you write about to ensure the topic is a popular one with readers! When developing a business your focus needs to be on what others want and the same is true for selecting any topics you intend to write about!
The use of quality content plays a very important role in developing a business online! In order to be effective marketing on the internet the need to earn trust must first be accomplished! This is why offering useful information to those who comprise your target audience works so well as a sales and marketing strategy! Obviously the quality of what you offer can therefore make or break the amount of success you experience when using content for developing a business! Being mindful that the information being used contains the 3 components suggested above thus serves to boost the effectiveness of this strategy! Remember your top priority is to earn trust since without it, your marketing effectiveness will likely suffer as will both your sales and income!
Blogging is great primarily because it’s free if nothing else. But more than that, it’s one of the most consistent ways of getting traffic. Blogs have been around for years and is probably the most stable engine on the internet. Out of all the trends and all the programs out there, blogging is still considered out there doing what it does best; supply reliable service to internet marketers and regular bloggers alike.
Now when it comes to Cost Per Action companies, you have to ask yourself, why wouldn’t want to start out blogging these companies. With so many different types of CPA programs out there, it’s really easy to slap a program on the blog and just start writing about it. If anything you will be able to gain some experience promoting something online as well as learn how to promote blogs online as well.
There are three tips you should keep in mind when blogging about CPA programs:
1. Stay On One Topic/Niche
When it comes to blogging, most marketers feel like they need to write about everything dealing with a particular industry. This is not true. It is imperative that you stick one topic niche at a time. You can set up different blogs to support different sub-niches but you don’t want to just cram everything in one blog.
For example, if you are talking about photography, it is good for you to narrow your blog down to a narrow niche like wedding photography, or modeling photography, etc. This will get you the best results with your blog.
2. Only Promote One CPA Program On Your Blog
Again, staying on topic will increase your chances of exposure and increase your chances of readership and respect online if you are using a particular CPA program to feature on the blog. You don’t want to try and stuff as many programs as you can on the blog. This will look seriously tacky. Just choose one topic per blog.
3. Keep Writing Content
The purpose for a blog is for content purposes. If you don’t write enough content, then you will lessen your exposure and you won’t be able to consistently rank on Google or any other search engines consistently. You will go from getting little traffic to no traffic at all if you write a couple of blog posts and walk away from the site forever. You must keep writing in order to get the traffic you want.
When it comes to promoting programs on the internet, people tend to get a little narrow minded. Everything is so internet driven and technology driven, people are constantly sleeping on the offline world.
You can promote online products offline. In fact, you might have an edge on your internet competition just like a small business might have a competitive edge by promoting their small business online. There are three places you can promote your CPA programs offline.
The best way to really maximize on this is for you to buy a domain name that people can easily remember and easily type into their browsers. You don’t want to make things complicated by placing your CPA affiliate link on the flyer.
You can basically distribute flyers everywhere. If you are going to distribute flyers in local businesses or community centers, you will need permission to post the flyer on their bulletin boards.
2. Door hangers
Distributing door hangers are very easy. Again, you need to make sure you are using a domain name that people can easily follow and remember so they don’t accidentally type in anything wrong into the browser.
Door hangers can basically be distributed all over your neighborhood. All you have to do is spend some time walking around the neighborhood and posting the door hangers on as many doors as you can.
You don’t really need that much content because there isn’t that much space to place the content in the first place. So you will need to make everything count as far as making your content appealing to the reader.
If you are feeling adventurous, you can buy a mailing list and mail out postcards to people who might be interested in your CPA program offer. The only drawback to this is that they can be very expensive to purchase.
You can find plenty of printer shops that may be able to print out your postcards at a deeper discount than you would if you were to get the material online. It can be a little more difficult to reach people as well because you have to put on your advertising hat and go through a lot of trial and error.
These three methods of getting traffic to your CPA programs can give you a serious edge on your competition online and reach your market directly. There is nothing more effective than reaching a market directly.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.